Charity Advertising for LLHM 2027 is now available to purchase.

Buy LLHM 2027 Advertising Now

Want to boost your LLHM 2027 campaign?

We’ve developed a flexible range of digital advertising opportunities to help your charity stand out, attract ballot-place runners, and build a strong team.

With our public ballot consistently oversubscribed, now is the ideal time to promote your charity places and connect with runners who weren’t successful this year.

All charities are eligible to apply for these advertising options—simply select the formats that best align with your goals, budget, and messaging. Let’s make LLHM 2027 your most successful year yet.

This year, all advertising will be managed through our bespoke LLHM Shopify store, where you can easily explore available options and preview placements. When you’re ready to purchase, you can either add items to your basket and continue browsing or check out straight away.

Please note that quantities for some options are limited, and items in your basket are not reserved. To secure your selection, you’ll need to complete checkout. All purchases will be invoiced, so there’s no need to enter credit card details when using the LLHM Shopify store.

Need a quick pricing overview? 

View the full Advertising Cost Summary Here

Ballot Runner Engagement

Designed for partners who want to maximise LLHM’s hugely popular public ballot, these options place your brand directly in front of runners looking for a place or have already secured a ballot place. With prime positioning in high-conversion areas, this tier helps you stand out at decision-making moments—ideal for filling places and maximising sign-ups.

We’re pleased to confirm that our highly popular options, ‘Ballot Data’ and ‘JustGiving Feature’ will be available via a ‘register your interest’ process via our Shopify store. 

If you would like to access either of these options, simply register your interest via our store once it goes live. The deadline to register is 10:30am on Friday 6 June. Following this, a draw will take place, and successful charities will be notified by email by Monday 8 June and invoiced accordingly.

This is your opportunity to advertise directly on the LLHM 2027 ballot form.

The ballot opens in June and gives runners the chance to enter for a guaranteed public place. All places are allocated at random, and once the ballot closes, the only way to gain a spot in the 2027 race will be through one of our charity partners.

The ballot is always hugely oversubscribed, and by purchasing an advertising option, your charity can reach thousands of motivated runners during the ballot window.

We offer two key ballot form advertising opportunities:

Ballot Form Data

Runners can opt in to hear from up to six charities listed in a dropdown menu. If a runner selects your charity, you'll receive their contact details and permission to get in touch.

You can then encourage them to:

  • Use their ballot place to fundraise for your charity
  • Sign up for one of your charity places if they are unsuccessful in the public ballot

Featured JustGiving Charity

If you purchase this option, successful ballot runners will be encouraged to set up a JustGiving page for your charity, giving you visibility at the exact moment they’re planning their fundraising.

These are fantastic tools to build awareness, grow your team, and boost fundraising for LLHM 2026.

  • Ballot Dropdown Data: Charity name, logo and blurb £3,919 
  • Featured JustGiving Charity: Charity name, logo (pulled directly from your JustGiving account) and link to JustGiving fundraising page £550 

'I Have a Ballot Place' Listing

This listing is designed to help your charity connect with runners who secure a public ballot place and are looking to fundraise.

Your charity will feature on our dedicated webpage for ballot runners seeking a cause to support — a key touchpoint for converting interest into action.

  • Tier 1: Limited to 10 charities for maximum visibility
  • Tier 2 & Tier 3: Unlimited availability, offering great reach at different budget levels

All tiers include access to our exclusive Welcome Journey, an email series sent to runners who have completed their ballot registration.

For an additional cost, your charity logo can be featured in these welcome emails, putting your brand directly in front of engaged runners at a key moment in their journey.

This is a brilliant way to get in front of motivated supporters and grow your fundraising team for LLHM 2027.
 

  • Tier 1 Listing £2,016 - large logo with some copy 
  • Tier 2 Listing £1,344 - medium logo
  • Tier 3 Listing £673 (unlimited) - small logo
  • Welcome Journey Bolt on: Charity Logo £230 (6 available)

'The Route' - live from December onwards

  • Leaderboard on ‘The Route’ page £2,016
  • Level 2 MPU on ‘The Route’ landing page £1,344

Our Central London Half Marathon route is one of the most highly anticipated features each year. Once live in December, this high-traffic page attracts thousands of eager supporters—many of whom are ballot-place runners exploring the course. It’s a fantastic opportunity to boost your charity’s visibility and reach a highly engaged audience.

Leaderboard ads are GIFs or static images that appear at the top of a webpage of your choice, and link directly to your chosen URL, perfect for driving sign-ups, donations, or awareness.

MPUs are GIFs or static images that appear mid-way down the webpage of your choice and link directly to a URL on your charity’s website. Ideal for encouraging sign-ups, donations, or general awareness.

  • You’re welcome to use a tracking link so you can measure engagement and impact.
  • Only 3 spots are available per MPU and Leaderboard, per webpage.
  • Your ad will rotate with the other two each time the page is refreshed or opened.

Website Exposure

These options are built for broad exposure, positioning your charity across high-traffic pages to ensure consistent visibility throughout the runner journey. Perfect for building recognition and trust, this tier keeps your organisation front of mind with a large and engaged audience.

Leaderboards & MPU's

Get your charity in front of thousands of LLHM supporters with a premium advertising spot on the LLHM website.

Leaderboard ads are GIFs or static images that appear at the top of a webpage of your choice, and link directly to your chosen URL, perfect for driving sign-ups, donations, or awareness.

MPUs are GIFs or static images that appear mid-way down the webpage of your choice and link directly to a URL on your charity’s website. Ideal for encouraging sign-ups, donations, or general awareness.

  • You’re welcome to use a tracking link so you can measure engagement and impact.
  • Only 3 spots are available per Leaderboard and MPU, per webpage.
  • Your ad will rotate with the other two each time the page is refreshed or opened.
  • Choose the page that best aligns with your campaign goals, whether it’s the ballot info page, fundraising tips, or event FAQs.

This is a brilliant way to boost your charity’s visibility and connect with potential supporters during the LLHM campaign period.

  • Homepage Leaderboard £2,016
  • Leaderboard on ‘Enter’ page £1,344
  • Leaderboard on ‘Event Info’ page £1,344
  • Leaderboard on ‘Charity’ page £2,016

Website MPU's

  • Level 2 MPU on ‘Enter’ landing page £1,344
  • Level 2 MPU on ‘Event Info’ landing page £2,016
  • Level 2 MPU on ‘Charity’ page landing £2,016

Charity Causes: Display your charity's cause on our website - £45

All charities have their logo included on our website, but you can also choose to feature in our searchable Charity Cause Directory, where runners can filter charities by cause, such as Animal Welfare, Mental Health, Children & Young People, and more.

It’s a fantastic way to help potential runners discover your charity when searching for a cause they care about, especially if they’re looking for a place in LLHM 2027

  • Your listing will link directly to your charity’s website.
  • You can use a tracking URL to monitor click-throughs and interest, however please note that this URL will need to be the same as the one used for our ‘Charity Partner’ page
  • Appearing in the directory helps runners quickly find and connect with you based on shared values or passions.

Make sure your charity is front and centre when runners are deciding who to support.

Please see our 2025 Charity Causes webpage for more information. Spaces are unlimited. 

 

Social Media - Engage your runners

These options focus on storytelling and impact, helping your charity connect meaningfully with our audiences. By showcasing your cause through content-driven placements, our social media options support awareness-building and inspire action - giving runners a reason to care, engage, and share.

Connect with our engaged community of LLHM followers through targeted social media opportunities.

Social Media Campaign
Promote your charity with:

  • 1 Facebook post
  • 1 Instagram story

A simple and effective way to raise awareness and drive traffic to your campaign.

Instagram Takeover
Take over our Instagram Stories to showcase your charity’s mission, campaign, or runners and drive action.

  • Up to 6 Instagram story frames
  • Shared with our 40,000+ followers
  • Includes the option to add links for sign-ups, donations, or key content

Perfect for building visibility, sharing powerful stories, and encouraging runners to join your team.

  • Social Media Campaign  £340
  • Instagram Takeover £397
  • Half Day Instagram Takeover: a total of 2-3 story posts £199 *Please note: you will share this day with another charity and their half day takeover will come before/after yours 

Want to quickly compare all the options? You can view a full summary of advertising opportunities and their costs here. This page gives you a clear overview, while the details in the linked page will help you decide which options are the best fit for your campaign.