Bowler Hat Send-Off

Participants experienced a send-off like no other! Honouring the birthplace of the bowler hat, they were waved off in true London style by our troupe of bowler-hatted volunteers.

It's Showtime!

Joined by the London Show Choir, we celebrated the best of the West End with our favourite characters from the stage cheering participants on from the sidelines. 

Pride Party

Our Pride Party once again celebrated London’s LGBTQIA+ community. Our fantastic DJs and supporters gave participants that extra boost as they went past!

The Bow Bells

One not to miss! The iconic Bow Bells, famous from the nursery rhyme ‘Oranges and Lemons’, rang an incredible half-peal at St Mary-Le Bow Church. 

All Aboard!

Our brand new activation celebrating all things London Transport. Our supporters were dressed as their favourite tube station and gave participants a toot as they ran past!

Roman Reception

There was gladiator fighting, centurion drilling and plenty of fun celebrating Londinium life at our Roman Reception! Did you grab a selfie with a gladiator? 

A Right Royal History

In partnership with the iconic Tower of London, we celebrated its fascinating history and connections to the Royal Family. Keen-eyed participants could spot Elizabeth I and hear our Royal Fanfare!

Suffragist Pageant

Our Suffragists recreated the Votes for Women campaign whilst cheering people on.

Historic Finish

Participants were cheered over the Finish Line by some of London’s most famous historic characters and present-day iconic residents. Dick Whittington and Henry VIII were found alongside the fantastic Pearly Kings and Queens and The Chelsea Pensioners.

Quirky & Hidden Signage

Our LLHM route signage pointed out London’s quirky and hidden secrets!

Our Cultural & Historical Activations

See how history was brought to life on race day!