1.    Who are we and what do we do?

2.    Where does LLHM Ltd collect your personal data from?

3.    What personal data does LLHM Ltd collect?

4.    How do we use your personal data?

5.    Who do we share your personal data with?

6.    Automated decision-making

7.    Storing your personal data outside the EEA

8.    Your rights

9.    Queries 

 

At LLHM Ltd we are committed to protecting your personal data and helping you understand what we are doing with it. We will use your personal data in compliance with all data protection laws, keeping it safe and using it in ways that you would reasonably expect.

1. Who are we and what do we do?

LLHM Ltd organise mass participation sports events to raise money for the baby charity Tommy’s and many other good causes.  

LLHM Ltd currently organises the following event: 

The London Landmarks Half Marathon (LLHM) which is a closed-road central-London run and is the only half-marathon to go through both the City of London and City of Westminster.  

The event listed above and any other events that may be organised by LLHM Ltd are known as the ‘Event’
 
Tommy’s are a charity that exists to stop the heartbreak and devastation of baby loss and make pregnancy and birth safe – for everyone. Tommy’s work across the whole pregnancy journey, turning our research breakthroughs into new tests and treatments, campaigning for changes to national maternity care and providing expert information and support for everyone. 

LLHM Ltd (registered company in England and Wales number 10584979) was established in January 2017 and is a wholly owned subsidiary company of Tommy’s. Tommy’s is registered as a charity in England and Wales (registered charity number 1060508), and in Scotland (registered charity number SC039280). Tommy’s is also registered as a company limited by guarantee (company number 3266897).  

Within the context of this policy ‘we’ means LLHM Limited.

We are located at:
Nicholas House,
3 Laurence Pountney Hill,
London EC4R 0BB
Telephone: 0207 398 3422
Email: [email protected]

2.    Where does LLHM Ltd collect your personal data from?

LLHM Ltd collects your personal data from the following places:

•    When you give it to us
This is the main way that we collect personal data about you. You give us information when:
o    You pre-register to take part in an Event 
o    You enter the ballot for an Event or register to take part in an Event
o    You are taking part in an Event via a charity partners’ charity place
o    You volunteer to help us with an Event
o    You share your story, photo or video with us or agree to be an Event case study
o    You are providing entertainment to participants at an Event
o    You ask us to keep you updated with information
o    You use an Event website
o    You participate in a survey to help us improve what we are doing
o    You engage with us on social media
o    You complain to us about something that we have done


•    When you give permission to other organisations to provide LLHM Ltd with your personal data
We receive personal data about you from organisations that we have contracted with to provide:

  • An event management portal for an Event.  This portal provides a full overview of all participants’ data and enables management and registration of a ballot or Event registration and provides an email tool to communicate Event information to participants.  
  • The management of the logistics of an Event, to manage emergency and medical information in case of an on-the-day incident and to manage our entertainment volunteers 
  • Video footage of participants 
  • PR, media and marketing support for an Event 
  • The management of our website  
  • The management of our pre-registration process  
  • Event merchandise 
  • We receive personal data about you from organisations where you have opted in to receiving information about LLHM Ltd or our Events 

•    When your personal data is available publicly

We may receive information about you from organisations that provide us with marketing support and help us to analyse and improve the services we offer and enable us to market our Events to potential entrants. 
  
We receive information about you from social media accounts, for instance if you tag LLHM Ltd in one of your posts.

3. What personal data does LLHM Ltd collect?

Personal data is information that can be used to identify you.  

LLHM Ltd collects and stores the following personal data:

•    Your contact details (including name, postal address, telephone number, email address and/or social media account handles)
•    Your age
•    Your employment details
•    Your gender
•    Your ethnicity
•    Your emergency contact details
•    Your health details
•    Your reasons for taking part in an Event
•    Your vehicle registration details if you are an entertainment volunteer
•    Visual information about you – photos and film
•    Your IP address 

4.    How do we use your personal data?

How we use your personal information will depend on how you interact with us.  We use Tommy’s to provide central support services so that if we interact with you in any of the following ways, please see the Tommy’s Privacy Policy to see how we use your data:- 

  • If you are a supplier of LLHM Ltd who needs to be paid 
  • If you apply to work at Tommy’s or are an employee or ex-employee of Tommy’s 

The details below set out how you could interact with LLHM Ltd, what we are doing with your personal data, our lawful basis for processing your data, and our legitimate interest (if we are relying on this). 

We will only keep your information for as long as we need it. The maximum period will be 7 years since our last interaction with you. 

The lawful bases we use to process your personal data are: 

•    Consent
This is where we have asked you if we can use your personal data in a certain way and you have clearly agreed to this.  If we are relying on consent as our lawful basis to process your personal data, you have the right to withdraw your consent at any time.

•    Legal obligations
If we are relying on this as our legal basis to process your personal data we are complying with a common law or statutory obligation.

•    Fulfilling contracts
This is where we need to process your personal data in order to fulfil a contractual service to you.

•    Our legitimate interest
This is where we are processing your personal data in ways that you would reasonably expect.  If we are using this basis, we have conducted a legitimate interest assessment to make sure that we have a legitimate interest, that the processing is necessary to achieve that interest and that we have balanced our interests against your interests, rights and freedoms.

Where we are relying on this basis we have outlined a summary of our legitimate interest.

If you are interested in taking part, apply to take part or are a participant in an Event

If you volunteer to help on the day of an Event

If you have asked to receive information about LLHM 

If you complete a survey for us

If you engage with us on social media

If you complain to us

If you are a LLHM Ltd website user

5.  Who do we share your personal data with?

At LLHM Ltd we will only share your data when we have a need to do so. The main reasons will be to provide you with the service you require e.g. ensuring that you receive the appropriate medical support you need at an Event or because we are using the services of specialist companies where we do not have the necessary expertise to manage a specific part of an Event. 

If a participant or ballot entrant opts in to receive future LLHM Ltd communications or pre-registers for a ballot, we may use your anonymised data to create a lookalike audience to market our events to. 

We will share your information with third parties in the following circumstances:

6. Automated decision-making

We use your contact details to make an automated decision when you enter into the ballot to participate in an Event.  We load each applicant’s contact details into a database that then randomly allocates Event places if there are more applicants than places available.  

7.  Storing your information outside the EEA

In very limited circumstances, LLHM Ltd may transfer your personal data outside the European Economic Area (EEA). LLHM will ensure that the country to which your personal data is transferred ensures an adequate level of protection for your rights and freedoms.    

8.  Your rights

You have the following rights:

•    The right to be informed of how your personal data is used – we do this in the Privacy Policy and providing links to this Privacy Policy when we are collecting personal data from you

•    The right to access your personal data - you can submit a request to find out about the information we hold about you.  Here is our Subject Access Request Policy

•    The right to object to the processing of your personal data – if we are processing your personal data under the legitimate interest lawful basis.

•    The right to have your personal data rectified – you can request that we correct your personal data if it is incorrect or incomplete

•    The right of portability of your personal data – you can request that some of your personal data is transferred to you or to another organisation

•    The right to be forgotten – you can request that we delete your personal data

•    The right to have your personal data restricted – you can request that we stop processing your personal data and only store it

•    The right to object to direct marketing – you can object to direct marketing at any point and we will not send you any further marketing communications unless you change your mind

•    The right to request that any automated decisions are reviewed by a human

•    The right to withdraw consent - if we are relying on your consent as our lawful basis for processing your personal data, you can withdraw your consent for processing at any time

•    The right to complain about our processing of your personal data – please contact Katie Jones on [email protected] so that we can help you. If you wish you can contact the Information Commissioner’s Office on 0303 123 1113 or via their website https://ico.org.uk/make-a-complaint/

9.  Queries 

If you have any questions or queries about this Privacy Policy, or if you would like to exercise any of your rights, please contact the Data Protection Officer at the address and contact details below:

Data Protection Officer
LLHM Ltd
Nicholas House
3 Laurence Pountney Hill
London
EC4R 0BB
Tel: 0207 398 3422
Email: [email protected]

Data Protection Officer: 
Katie Jones - [email protected]
Head of Event Partnerships and Development 

 

This Privacy Policy was last updated in June 2024