THE BIRTH OF THE EVENT
The idea of the London Landmarks Half Marathon was born in 2014 when baby charity, Tommy's embarked on a strategy to double the amount of money they raise annually from £4m to £8m. After evaluating the different fundraising options available to them, they decided that launching a new mass participation event was the best way forward.
THE GAP IN THE MARKET
With their offices based in the heart of the City, Tommy's noticed a big gap in the market. A central London half marathon taking in the City and all of the capital's landmarks did not exist! Tommy’s took the bold decision to pursue developing and launching a new central London half marathon to benefit both themselves and many other charities too.
THE GRAND. THE QUIRKY. THE HIDDEN.
The team at Tommy's were also adamant that the London Landmarks Half Marathon would be so much more than just a run and so developed the event strap-line 'The Grand. The Quirky. The Hidden'
The idea being that the route would shine a spotlight on not only London's grand iconic landmarks but also its quirky and hidden history and gems.
Tommy's also wanted to use the route as a platform for bringing London's history to life and to celebrate London's wonderful culture and heritage.
Following the global Covid-19 pandemic, LLHM 2021 was re-themed to celebrate the grand, quirky and hidden landmark moments of 2020, shining a light on how we came together as a nation during the Covid-19 pandemic.
LLHM 2022 returned to celebrate London’s wonderful culture and communities, by reaching out to brilliant performers, volunteers and community groups across the capital to entertain and support runners along the route and truly celebrate 'The Grand. The Quirky. The Hidden' history and culture of London.
LLHM 2023 saw the largest ever event and welcomed over 17,000 runners, 450 charities and 40,000 spectators to the streets of London for a truly incredible event.
Following LLHM 2024 we are absolutely over the moon to say that we have reached a landmark milestone, with a staggering £50,000,000 raised since the inaugural LLHM in 2018 and more donations pouring in every second.
Back in 2014 Tommy’s set out to create an event with charity at the heart, and we're so proud that the LLHM has raised such an amazing amount of money to support both Tommy’s and over 500 other vital causes as well. We are thankful to every single person who has taken part in a London Landmarks event over the years, has partnered with us or has volunteered their time to help make this possible.
We would like to say a special thank you to our stakeholders and partners, who have supported us since the beginning and enabled us to continue to grow year on year. We are eternally grateful for your support
