London Landmarks Half Marathon (LLHM) is delighted to announce a collaboration with Moore Kingston Smith, the London firm of top 10* UK accountancy and advisory network Moore UK, for LLHM 2023 in celebration of the firm’s milestone 100 years in business.

The centenary partnership will see Moore Kingston Smith sponsoring one of the LLHM 2023 water stations on course, keeping the 16,000 runners hydrated with recyclable paper cups as part of the event’s sustainability measures. The centenary will also see the firm’s biggest participation to date, with 100 of its people taking part in the 13.1-mile distance to fundraise for Tommy’s, the UK’s leading baby loss charity and LLHM’s owner and organiser.

Themed ‘the grand, the quirky and the hidden’, the LLHM showcases some of London’s most iconic landmarks such as Big Ben, St Paul’s Cathedral, the Shard and the Tower of London, as well as some of the hidden highlights of the city such as Dr Johnson’s house who was the creator of the English Dictionary, the Bow Bells and hidden Roman Baths. The celebration of London’s history aligns with Moore Kingston Smith’s own rich history since the firm was established in 1923. 

Maureen Penfold, Managing Partner of Moore Kingston Smith, comments: “We're so proud to commemorate 100 years of Moore Kingston Smith and the journey taken to reach where we are today. To mark this milestone, we have launched our ‘Giving 100’ campaign, a commitment which reflects our purpose of creating positive impact with lasting success for our people and clients. We have a people-first approach and philanthropic nature, and our centenary campaign will celebrate our giving back to our local communities. Partnering with London Landmarks Half Marathon is a fantastic opportunity to work with an event that has London’s community and heritage at its core, while also raising money for such worthy causes.

Charity is at the absolute heart of the LLHM and since the event’s inception in 2018, the LLHM has raised over £30m for many charitable causes.

Lia Fyles, London Landmarks Half Marathon Race Director, says: “2023 is set to be the BIGGEST London Landmarks Half we have seen since we started the event. Not only do we have a new route for LLHM 2023, but we will be welcoming our biggest field of participants to date with 16,000 starters. Including wheelchair participants for the first time too! This is a real milestone for us as part of our commitment to be as inclusive as possible. Having the support of partners such as Moore Kingston Smith is fantastic as we become more involved with key London organisations that have great community ties.

One hundred of the Moore Kingston Smith team will be running as part of Team Tommy’s in the LLHM, aiming to fundraise over £25,000 as a firm. All profits raised for Tommy’s will go towards helping to fund pioneering research into miscarriage, stillbirth and premature birth, and provide pregnancy health information to parents. 

The LLHM 2023 will take place on Sunday 2nd April, and will see 16,000 runners take to the streets of London to take on the 13.1-mile distance. With over 450 charity partners, thousands of runners will be fundraising for a cause close to their heart.